Nike SB- Dunk Hi- “Bloody Gums”

I like the shoe, and its a cool concept. Never really heard any shoe represent “Bloody Gums” and have a colorway to tell the story.

“The concept for this Nike SB dunk hi release revolves around poor oral hygiene. The bright red on the heel, toebox, and near the laces  is supposed to represent what happens when you don’t brush or floss regularly–bloody gums. The blue that is used throughout, which may remind some SB dunk fans of the Send Helps and the Peacocks, is supposed to symbolize the color of toothpaste. Early talk of the shoe suggests that the sole bottoms reveal a Public Service announcement from a gum disease advertisement–a bizarre and interesting choice of inspiration for a shoe, indeed.” (via Warped)


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